And there was not an ounce of truth to it, much like the above three paras. If you are reading this far, first thank you! It’s because you have been part of this “fake news” experiment triggered by incredible traffic numbers we saw with our April Fool’s story, one of our most-read stories to date and by a substantial margin. The thinking at Ferrari is that Red is part of their past, their legacy which they cherish but going forward, the world much more aware of environmental issues, green is the buzz word and the marketers and spin-doctors at Maranello see this as an opportunity to align their brand with future trends. Sources within Maranello have leaked information to this website outlining a shift from the traditional Rosso to the Verde (green) of the Italian flag starting with the 2023 Formula 1 season when the first all-Green Ferrari will break cover and with it launch the sports car makers next generation.Īn announcement from the Scuderia’s big wigs is expected to be made during the course of the Miami Grand Prix weekend the USA is one of the Italian sports car maker’s largest market with over 2,000 cars sold annually stateside. In what is set to stun the motorsport world, Ferrari are reportedly set to announce that their famous Red F1 livery will be ditched for Green in a major brand identity shift.